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    View GERAÇÃO PIXELADA [Pixelated Generation] by Márcio Fábio Oliveira LeitePreview
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    GERAÇÃO PIXELADA [Pixelated Generation]

    Decodificando a expressão jovem contemporânea em Londres

    by Márcio Fábio Oliveira Leite

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    Hardcover, Dust Jacket
    Linen cover with full-color dust jacket and flaps
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    About the Book

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    Geração Pixelada [Pixelated Generation] investiga o impacto das redes sociais online sobre os grupos de subcultura e mapeia, sob a ótica do design, a estética e a narrativa criada por esses jovens.
    ​
    Realizado como parte de um Mestrado em Design Gráfico, o projeto de pesquisa observa, registra e analisa os códigos visuais destes estilos e a apropriação destes sistemas visuais pelos meios de produção e comunicação em massa.
    ​
    O trabalho apresenta uma série de imagens colhidas durante a pesquisa etnográfica online e offline – perfis em redes de relacionamento e as festas realizadas por um grupo específico de subcultura em Londres.

    Por último, o projeto faz uma reflexão sobre a responsabilidade ética e social do designer enquanto comunicador e o futuro da profissão.
    Author website
    https://www.facebook.com/PXLTDgeneration/
    Features & Details

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    • Category Education
    • Size 6×9 in, 15×23 cm
      310 Pages
    • Isbn
      • Hardcover, Dust Jacket: 9780368158032
    • Publish Date Jan 16, 2019
    • Language Portuguese
    • Tags #servicedesign, #designthinking, #designprocess
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    About the Creator
    mfoleite
    MARCIO LEITE
    Brazil

    Master (M.A.) in Graphic Design by attending the UAL / London College of Communication, UK. I have an effective expertise in design research, visual research methods, creative direction and strategic planning. As strategic thinker I unite concept, form and market knowledge in order to build innovation through storytelling and visual narratives to product, brand and service innovation. I have extensively worked on communication projects for a brief list of international brands - AMBEV beverages, Philip Morris, O Boticário cosmetics and Marisol fashion industry - leading a wide range of rebranding projects, ad campaigns, packaging, editorial and merchandising projects. Also, as design researcher strategist I had conducted punctual innovation projects for HSBC and NOKIA. Currently working at Globosat Network ahead its innovation Lab, I have led strategic projects either facilitating innovation process throughout co-creating sessions, as well building up branding discourses and sales

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