Blurb Blog - Make, Print, Sell & Promote Your Book

Aer Parris tells creators how to market their books. Then they wrote one.

Behind the Books

Aer Parris tells creators how to market their books. Then they wrote one.

For nearly 20 years, Aer Parris has made a living with words. But the words that mattered most came from their dad, every night at bedtime.

Hit the Books with Dan Milnor: Put Play into Practice

Hit the Books with Dan Milnor: Put Play into Practice

Not everything is meant for public consumption. This might seem counter to the general trend of modern society, where every moment of every day is shared and shared passionately. ...

Cookies by Chef Coy: Behind the Book with Secoyah Browne

Behind the Books

Cookies by Chef Coy: Behind the Book with Secoyah Browne

What began as a late night stress-relieving activity from a job in real estate finance has become a brand worth watching and a cookbook you’ll want to literally sink ...

How to take creative risks and get comfortable doing it

Planning & Creating

How to take creative risks and get comfortable doing it

Taking risks in your creative endeavors can be as intimidating as it is essential. The path less traveled often leads to the most extraordinary outcomes. Yet, many of us ...

Book-Making

The marathon mindset: building a sustainable creative career

The marathon mindset: building a sustainable creative career

As a creator, artist, maker, or small-business owner, it’s easy to fall into the trap of thinking that success is produced in sprints—a quick burst of inspiration, followed by ...

Collaborative books and publishing: How to blend creative disciplines for a unique final product

Collaborative books and publishing: How to blend creative disciplines for a unique final product

Back in ye olden days of publishing, a single book required the involvement of dozens of craftspeople. If the paper was meant to last, it had to be made ...

How to calibrate your monitor for photo editing

How to calibrate your monitor for photo editing

Have you ever noticed that the colors on your monitor look different from those in a printed photo or book? This discrepancy can be upsetting, especially when you’ve spent ...

Selling

Content marketing for small businesses: the power of branded magazines

Promoting & Marketing

Content marketing for small businesses: the power of branded magazines

Businesses are investing more time than ever in digital content marketing like social posts, newsletters, blogs, paid ads—yet cutting through the noise is getting harder. Algorithms shift, inboxes overflow, ...

How to create books for clients

Promoting & Marketing

How to create books for clients

You’ve got the brief. You know what the finished piece needs to look and feel like. Now you just have to make it happen. Whether you’re a wedding photographer ...

How to get your self-published book into bookstores (and other retail spaces)

Self-Publishing

How to get your self-published book into bookstores (and other retail spaces)

Imagine seeing your self-published book in the real world. A poetry collection face-out in an independent bookstore. A photo book stacked neatly in a museum shop. A novel featured ...

Inspiration

Lookbook examples for every budget, from start-up to industry leader

Ideas & Examples

Lookbook examples for every budget, from start-up to industry leader

Want your brand to look established, credible, and high-end, without a big marketing budget? Lookbooks are often associated with fashion labels, but their value reaches far beyond the runway. ...

24 zine ideas for DIY creators and self-publishers

Ideas & Examples

24 zine ideas for DIY creators and self-publishers

Editor’s note: This post was first published on July 15, 2022 and most recently updated on December 22, 2025. Zines have always been a playground for creative expression—part art ...

Eleven creative Wire-O notebook ideas to make and sell

Ideas & Examples

Eleven creative Wire-O notebook ideas to make and sell

If you’re the kind of creator who always keeps a notebook close, a Wire-O format might be your new favorite way to work. The sturdy double-loop binding lets pages ...

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